A strategic + creative methodology that centers brand marketing executions around the thinking that all ideas must inherently be social as all marketing channels utilize social to achieve full efficacy and social culture consistently permeates to other marketing channels.
Taking over historic Venice Beach to elevate the conversation around financial literacy.
Creative Development / Production / Influencer / Measurement
THE FIFTH worked with our partners at Synchrony Bank to create a Man On The Street content campaign that was aimed at bring the conversation about financial literacy to the forefront.
We created a concept and produced a shoot at historic Venice Beach, CA to connect with everyday people and find out what was important to them while framing some of the Q&A around core products and messaging for Synchrony Bank.
The content we produced went on to live on social, delivering high levels of interest and engagement through multiple pieces of content in the series.
