A strategic + creative methodology that centers brand marketing executions around the thinking that all ideas must inherently be social as all marketing channels utilize social to achieve full efficacy and social culture consistently permeates to other marketing channels.
If you build it, they will come...and then we scare them!
Creative Development / Production / Influencer / Measurement
THE FIFTH collaborated with FOX Entertainment on a scare house concept to promote the premiere of the animated series, Grimsburg. The full execution included creative development, activating 20+ influencers to participate in the scare house, and experiential production, live production, post-production, and PR elements. Our campaign led to incredible performance of content across all social with amplification on broadcast media and contributed to a successful show launch on broadcast and streaming.
