A strategic + creative methodology that centers brand marketing executions around the thinking that all ideas must inherently be social as all marketing channels utilize social to achieve full efficacy and social culture consistently permeates to other marketing channels.
THE FIFTH shows the world that at any height or depth, the TAG Aquaracer is up to any challenge, and keeps ticking the whole time.
Creative Development / Production / Post-Production / Influencer
TAG Heuer challenged THE FIFTH to drive awareness to their signature ultimate sports watch, Aquaracer.
The request was to produce a social-first content series that would reflect the luxury nature of the product while driving bottom-line impact for the brand.
We cast a diverse array of talent for the campaign, and highlighted their unique storylines and senses of adventure to align with the ethos of the campaign. SNOWFALL’s Damson Idris was the marquee star of the campaign.
Our 13-person production team navigated various action-packed locations to produce 55 pieces of content which lived across brand channels, talents channels, mobile channels, and editorial/publisher channels.
