A strategic + creative methodology that centers brand marketing executions around the thinking that all ideas must inherently be social as all marketing channels utilize social to achieve full efficacy and social culture consistently permeates to other marketing channels.
Experiencing one of the world's largest music awards shows through the eyes of some of the world's most influential creators.
Influencer Marketing/ Social Content / Experiential
THE FIFTH was tasked with activating leading YouTube creators and producing content w/ talent around the 2022 and 2023 BRIT Awards in partnership w/ YouTube Shorts, creating dozens of pieces of short-form and live content in a singular eveningFor the campaign, we engaged talent from a diverse set of backgrounds to build excitement pre-event, during award ceremony, and after it was over.We collaborated with over 100 pieces of content across that lived across a multitude
