A strategic + creative methodology that centers brand marketing executions around the thinking that all ideas must inherently be social as all marketing channels utilize social to achieve full efficacy and social culture consistently permeates to other marketing channels.
Creating the spots that go on to perform on social and everywhere they live outside of social.
Creative Development / Production / Post-Production
THE FIFTH was brought the challenge of creating multiple commercial spots for Edmunds to promote their offering across various social platforms and beyond.
Our team handled production from soup-to-nuts, creating spots that outperformed all expectations defined by previous video content and campaigns.