A strategic + creative methodology that centers brand marketing executions around the thinking that all ideas must inherently be social as all marketing channels utilize social to achieve full efficacy and social culture consistently permeates to other marketing channels.
Giving America's most beloved reality competition show a Golden Buzzer-worthy campaign
Creative Development / Influencer / Measurement
THE FIFTH was tasked with generating awareness and hype for Season 19 of America's Got Talent by teasing its most unpredictable season yet with creator-led content.
We had our talent create a TikTok sketch where they call out “things you’ll never see on AGT” and a creator to react to the leaked footage. These will be the reverse of the tropes we know and love. We also had influencers use a custom-made template of Terry and the Gold Buzzer to drive awareness, engagement, and anticipation through hilarious short-form content.
