A strategic + creative methodology that centers brand marketing executions around the thinking that all ideas must inherently be social as all marketing channels utilize social to achieve full efficacy and social culture consistently permeates to other marketing channels.
Celebrating taking some of Earth's biggest celebrities to Mars, and beyond.
Production / Influencer / Paid Social
THE FIFTH was tasked with driving excitement FOX's new IP premeire and celeb reality show, Stars on Mars.
For the campaign, we worked with a variety of creators and produced a G-Force Challenge shot in-studio in Los Angeles with multiple categories of creators.
We created over 50 pieces of content throughout the premiere and first few weeks of the show airing.
